Current status of the feminine hygiene products industry: the global market size will be US$50.35 billion in 2024
The global feminine hygiene products market size in 2024 is 50.35 billion US dollars, and it is expected to grow at a compound annual growth rate of 6.1% during the forecast period of 2024-2029.
Market Driver Analysis
The increase in the number of working women, the growing concern about health issues, the improvement of female literacy, and the enhancement of menstrual health and hygiene awareness are the main factors driving the growth of the global feminine hygiene products market.
Research shows that the global female workforce accounts for about 48.5%. Companies are paying more and more attention to maintaining workplace hygiene, thereby reducing the chances of employees getting sick. They also plan to install free tampons or sanitary napkin dispensers in the workplace to create an environment that is conducive to women.
Reusable menstrual products, such as menstrual cups, menstrual discs, and super absorbent menstrual underwear, are becoming more and more popular among consumers. Companies are also beginning to adopt biodegradable raw materials composed of bioactive ingredients extracted from plants to limit the waste of sanitary napkins and comply with environmental regulations.
In addition, several organizations of the World Bank Group have raised funds to provide individuals with health education on menstrual cleanliness and health. Meanwhile, manufacturers of feminine hygiene products are focusing on campaigns in low- and middle-income countries to raise awareness and strive to teach menstruating women how to manage their periods, driving a surge in global demand for sanitary products and driving market revenue growth.
Analysis of Restrictions
Due to social taboos regarding menstruation as unclean, most women do not have access to the resources needed to manage menstrual health, such as tampons and sanitary pads. Girls missing classes during their periods or feeling uncomfortable when bleeding is also a result of a lack of basic knowledge. According to the World Bank, nearly 60% of adolescent girls in rural India believe that discussing menstrual blood in public is inappropriate. In addition, in the Middle East and North Africa region, due to stigma and inadequate sanitation facilities, menstruating children may be reluctant to go to school, which may directly affect children's education.
Market Segment Analysis
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Analysis of global feminine hygiene products market segments |
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According to the nature |
Disposable |
Disposable products will account for the largest market share in 2024, owing to the increasing awareness of menstrual hygiene and the increasing use of sanitary products such as pads, tampons, and menstrual pads. In addition, the increasing demand for disposable pads made of organic cotton without the use of chemical additives has also driven the growth of this market segment. |
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According to product type |
Sanitary napkins |
The sanitary napkin segment will account for the largest market share in 2024. Sanitary napkins are the most widely used feminine hygiene and feminine care product in the world and are manufactured using super absorbent polymers (SAP) to increase the absorbency of sanitary napkins. Manufacturers have recently added scent and antimicrobial ingredients to the products to improve product functionality and increase consumer satisfaction. |
Analysis of global feminine hygiene products market size
Regional Market Analysis
North America will hold the largest market share in 2024, with the increase in the number of working women in the region and the adoption of disposable eco-friendly hygiene products being the two major factors driving the market growth. In addition, the growing awareness about cleanliness, personal hygiene, and the necessity of wearing sanitary napkins during menstruation is also driving the growth of the region. In addition, the rapid development of the healthcare industry and the development of eco-friendly and sustainable menstrual products are also driving the growth of the feminine hygiene products market in the region.
The market growth rate in Asia Pacific will remain stable during the forecast period. With the growing population, the number of people reaching the age of menarche in the region is also increasing, which is driving the growth in the demand for hygiene products. Consumers are now choosing to purchase hygiene products through online distribution channels due to the growth of online retail stores, e-commerce websites, and corporate websites distributing products online.
The European market will maintain moderate growth during the forecast period. The increasing initiatives of federal agencies in the region are expected to drive the demand for feminine hygiene products.
